Big changes are a'coming

Welcome to the Unlocking Your Nonprofit Potential blog!

Over the past year that I’ve spent recording the Unlocking Your Nonprofit Potential podcast and interacting with you on social media and reading your emails, I’ve gotten to know you – the nonprofit leader – more and more. In addition to getting to know you, I am always researching, thinking about this podcast and what’s the best way to help you. 

In this past year, I’ve come to understand that the best way to serve you is with a blog that you can read and actually see examples of what I’m teaching you. I’ll get to why a blog is the right way to serve you in a minute, but first I want to tell you a story…

A couple weekends ago, I went for a hike on the National Forest by my house on a section of the Continental Divide Trail. If you’re not familiar, the Continental Divide Trail is 3,100 miles long and it runs from Mexico to Canada along the Continental Divide (hence the name) — it goes through Montana, Idaho, Wyoming, Colorado, and New Mexico, and it usually takes people about six months to hike it.

I was with my friends Cindy and Kathy, and we met a girl from Chicago. She was about 21-22 years old and hiking the trail by herself. Yep, she was hiking all the way to Canada alone

We were the first humans she’d seen in days, and she was understandably over the moon to see us. She asked if she could walk with us to the trailhead. Of course, we said yes, and we chatted away the rest of the hike.

After meeting this hiker, her story and what she is doing really stuck with me. For the next few days, I just sat with the idea of hiking such a long distance. 

What was it like to start such a journey? Probably scary, exciting, full of rookie mistakes, and figuring things out. 

What was the day to day like? Probably some days were harder than others, probably full of reminding yourself to focus on the trail in front of you, putting one foot in front of the other and just focusing on that next step. 

What was it like to finish such a journey? It’s hard to imagine, but I’m willing to bet a person feels an undeniable sense of pride and accomplishment. Six months of little steps forward propelled you 3,100 miles up mountains, down through valleys, across deserts and plains until you accomplish what you set out to do.

As I thought about all of this, I couldn’t help but draw about a million life lessons from it all. 

There is one thought that sticks with me that applies to all of us, as I think about hosting the Unlocking Your Nonprofit Potential podcast, and about you, as the nonprofit leader…

Life is a long journey.

And if something along that journey isn’t working and you know you can fix it, you do. 

I have gotten to know you over the past year and I learned that while you listen to the podcast, you like to read more. You’d like to see more illustrations of what I’m talking about. 

I’m a writer naturally and by trade, and when we work in our strengths, more gets accomplished.

So while Episode 60 will be the last episode of the Unlocking Your Nonprofit Potential podcast, it will also be the beginning of the Unlocking Your Nonprofit Potential blog

This blog will give you easy to read, step by step answers to fix your social media problems. You’ll learn about new ideas to implement so you can grow your nonprofit, bring in more clients and people who need your help, and when you grow, that gives donors even more reason to give to your organization. Your nonprofit is going to become the best it’s ever been. 

On this blog, there will be more visual aids – yes, screenshots from Facebook and Instagram, and templates for how to create posts that will help people grow to know, like and trust your nonprofit. I’ll also be sharing videos with instructions and tutorials of how to do all the things on Facebook and Instagram that are confusing and hard to figure out on your own.

I’m still going to be here with you every step of the way – you’ll just be reading articles from me instead of listening to me explain things in this podcast. 

With this blog, I’ll be able to serve you more and better. I’ll be creating courses for you, answering your questions on Facebook Live events, and providing you with more helpful and do-able tips and tricks that you can read (and re-read if need be!) and follow along with step by step instead of trying to listen to instructions in a podcast. 

If you just can’t get enough of my voice (ha!), you’ll be happy to know that you can binge listen to the podcast any time you’d like because it will be available on your podcast app and at NonprofitPotential.com/podcast, we just won’t be updating it with new episodes anymore.

I am so excited to create this new blog for you with the same great content, with easy to implement social media and marketing steps, but with more information and better visual aids. This shift will allow me to serve you better, answer your questions and help you achieve your goals for your nonprofit.

Be sure to sign up for my weekly email so you can get do-able social media and marketing tips that work delivered right to your inbox each week. Follow Unlocking Your Nonprofit Potential on Facebook and Instagram for bonus material, too.

We’re going to keep adding articles to the blog each week and growing the content so you will have a reliable place to turn for all your social media and marketing questions. 

Thank you so much for listening to the podcast – it’s been a pleasure chatting with you each week and I look forward to hearing from you soon with questions you’d like me to answer on the blog – click here to send me an email.

Take care!

Lauren

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