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Unlocking Your Nonprofit Potential

Join Lauren Creagan for easy to follow advice, step-by-step instructions and real-life examples from thriving nonprofits.

 

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Using Email to Make Your Next Fundraiser a Success

It’s the fundraising season – lots of events, walks, special campaigns are coming up and of course, a big deal for many nonprofits: the end of the year appeal. According to research, the last week of December is the biggest giving week of the year, and it will be here before you know...

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Cover Photo Mistakes Even the Pros Make

If you’re one of those people who have put a lot of time into manicuring your nonprofit’s Facebook page, there’s one detail you might have accidentally overlooked – how does your cover photo look on a phone? 

What is a cover photo? A cover photo is the large banner at...

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3 Things You Can Do for Your Nonprofit When You’re Feeling Unmotivated

Let’s get REALLY real here for a minute… Sometimes, it’s just hard to feel motivated.

Maybe you have things going on in your life that are distracting you, exhausting you, or weighing you down. Maybe you’re stressed and feeling down after a hard day. Maybe you’re...

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How Often You Should Post on Social Media in 2020

While a lot of things have changed all over the world and in our everyday lives in 2020, there’s one thing that hasn’t - the importance of your nonprofit’s presence on social media.

Because people are staying home more and using social media to connect with friends, family,...

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Two Big Reasons to Use Facebook for Your Nonprofit

 

Whether your nonprofit is brand new or it’s been around for a while, one thing is for certain – your passion for your project. You want to make a difference and you’ve realized you need something more to help you get the word out. Flyers, postcard invitations, newsletters...

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Common Mistakes That Will Get Your Facebook Ad Rejected

Picture this: You’ve spent an hour crafting the perfect Facebook post for your nonprofit organization. You have the perfect picture, you’ve written the perfect caption and you’re ready to share it with your audience. It’s such a great post, in fact, that you’re ready...

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How to Get People to Open Your Emails

Did you know that the average American checks their phone more than 150 times a day? While that might be shocking, it also gives you as a nonprofit leader an idea of what your supporters and donors are doing, too!

There are two major perks to using email for marketing your nonprofit. 

First,...

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How to Create a Facebook Post

Whether you’re just learning how to use Facebook in general, or this is your first dive into using Facebook for your nonprofit organization, one of the most important things you’ll need to know how to do is create a Facebook post.

In this short video tutorial, you’ll learn how...

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Three Mistakes Nonprofits Make with Virtual Events

Have you ever been to a wedding where the bride just appears from the side of the worship space with the minister? No procession of bridesmaids and flower girls. No music beforehand as the church is filling up. She just walks out in front of everyone and no one is paying attention.

I...

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Big changes are a'coming

Welcome to the Unlocking Your Nonprofit Potential blog!

Over the past year that I’ve spent recording the Unlocking Your Nonprofit Potential podcast and interacting with you on social media and reading your emails, I’ve gotten to know you – the nonprofit leader – more and...

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