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Episode 5:  What to Post and When?

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Knowing what and when to post on social media are big hurdles for everyone – especially if you’re just starting out. You know you need to post something, but you don’t know what to say, much less when, how often or what times are best to post. 

Don’t worry – that’s what we’re talking about in this episode and you’re going to learn how to clear those hurdles like a champ!

For a short review of a formula for a good post, listen to Episode 2 here:

WHAT to post


If it isn’t pleasing to the eye, your audience will scroll right past your post. Take a little extra time to plan for…  

  • Quality text/content 
  • High quality image – picture or infographic

WHO is your audience? 

You’re writing for a specific audience – who is it? Remember to take time to think about what they want to hear from you. Your audience is constantly asking, “What’s in it for me?” What’s your answer?

  • Are you writing for the people you serve, your volunteers, your donors or someone else?
  • Ask yourself, “WHO CARES?” Let the answer to that question guide you in what to post.

of posts

Use these topic ideas to get you started on writing posts:

  • Inspirational
  • Educational
  • Classes/Resources
  • Good news
  • Events


WHEN to post

Having a schedule and a plan will make things less stressful

  • In general, post on weekdays between 10 a.m. and 3 p.m.
  • Thursdays are especially great for posting
  • Want more info about your audience? Check out the Insights tab on Facebook
  • Post twice a week, if you can
  • Only once a day



Two things make all the difference…

  • Show up consistently
  • Use quality content

Remember, you’ve got this!

Every time I feel overwhelmed by something, especially if it’s new to me, I just remind myself, I’m learning, I’m growing, and this is what it feels like during that process. With just a little time and dedication, this will all become second nature! Confidence will come! Keep taking those baby steps!

Send me your questions! I love hearing from you and I would love to answer your questions in an upcoming episode. Get in touch by clicking here:

Remember to subscribe to the Unlocking Your Nonprofit Potential Podcast ( so you don’t miss an episode. They’re chock full of handy tips and tricks to help you grow your nonprofit organization! And, as always, you can also listen directly on

I just want to remind you one last time, especially if you’re just starting off, YOU CAN DO THIS! And I’m going to be here to help you along the way!

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