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Have you recorded a little video with your phone to post on Facebook or Instagram and thought, “NO WAY am I posting that on the internet!”
I know it happens to me ALL THE TIME.
Or are you afraid to even try to record and post a video on the internet?
Not only does an unflattering video take the wind out of your sails, it also eats up a bunch of time! When I record videos, I first spend time planning what I’m going to say, then it takes me a few tries to actually get all my words out right, and THEN, when I look at the final version, I realize, I hate the way I look in the video!
Can you relate?
Today we’re going to go over the do’s and don’ts of the technical aspects of shooting a video for social media.
Next week’s episode will be all about content and what you should actually say in your Facebook and Instagram videos. That’s right, a special two-part episode that’s going to walk you step by step for shooting your next video or going live on social media, so you can avoid frustration and feel confident.
In part one of this series, I’m sharing a few tips and tricks on some of the technical things I’ve learned in the past year about lighting, angles, and all those things that can make or break a video. I’m going to help you avoid the stumbling blocks I’ve encountered, so you can get your beautiful self out there to talk to your audience through video and feel good about it!
If you follow me on Facebook and Instagram, you know that while I do love posting video, I am certainly no Steven Spielberg when it comes to camera work. And you don’t have to be either!
I’m going to share with you what I HAVE learned and give you realistic, tangible advice that you can put into action right away, so you can deliver your content in a way that is entertaining and appealing to your audience.
Recent research shows that video is quickly becoming the most popular and effective way to get a message out on social media, so we all need to be working on our video skills.
Here are some quick facts about social media video:
- Social media posts featuring video have 48% more views. (HubSpot)
- Viewers retain 95% of a message when they watch it in a video, as opposed to 10% when reading it in text. (Insivia)
- Facebook has more than 8 billion video views per day. (TechCrunch)
- 72% of customers would rather learn about a product or service by way of video. (HubSpot)
So, you see why it’s important to get on the social media video stage, right?
Let’s start with three important things to remember BEFORE you get started filming or going live on Facebook and Instagram:
I just want to remind you, we’ll talk more about what to say in your videos next week in part two of this series, so be sure you catch that episode next week!
Whether you’re going live on Facebook or Instagram, or recording a video and uploading it later, the technical aspects of filming are pretty much the same.
Are you confused about the differences between IGTV and regular Facebook and Instagram videos? I made a great little cheat sheet for you that will explain everything. Also, if you want to learn how to upload an IGTV video, check out this tutorial video I posted.
(The Show Notes continue below the video.)
You can be successful at video and feel comfortable doing it – I’ll guide you every step of the way!
Now that you have a cheat sheet and a video to help you navigate all the different types of video, here’s what you need to know about making it look good:
Take a deep breath and shake it off. Here’s a radio trick for you: If you can’t get through a certain sentence or word, stop recording and read it until you can get through it without any bloopers – twice!
Try not to get frustrated. How you are feeling will come through in the video, so try to just laugh at yourself and start over. To keep things lighthearted, listen to a song that makes you feel good, have a dance party or take a quick walk. Keep a glass of water nearby, too.
Here’s what I want you to remember above all – YOU CAN DO THIS! And now you have five tips to get you started - Angle, Lighting, Sound, Editing & for Bloopers.
AND part two of this episode is coming up next week to help you feel even more confident. Sign up for my weekly email so you don’t miss Part Two.
I would LOVE to see your videos! Tag me in a comment on your video post on Facebook or Instagram and I’ll watch your video. I promise to be your absolute BIGGEST CHEERLEADER EVER!
By the way, if you know someone in the nonprofit world who is struggling, or feeling stuck, tell them about this podcast! Send them an email about it and say, “Hey! I’ve been listening to this podcast and I’ve been getting a lot out of it – just thought I’d share!” Everyone needs a little encouragement and help sometimes.
If you have any questions – I’m right here for you! Ask away! Send me a message on Facebook or Instagram or send me an email through NonprofitPotential.com and I’ll happily write you back with an answer!
Links mentioned in this episode: