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Episode 23:  Special Re-release: How to Train a Volunteer to Help You Post

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Sometimes, the best gift you can give yourself over the holidays is an extra hand to help you get things done! So I’m re-releasing the episode of Unlocking Your Nonprofit Potential that is going to help you find and train that extra set of hands to help you keep up with your nonprofit’s social media posting during this crazy busy time of year.

Why not just take a hiatus from posting during the holidays? Because consistent posting is your #1 secret weapon to keeping – AND GROWING – your social media presence! Don’t stop because you’re busy – it’s more important than ever to keep going!

So here it is… The special re-release of How to Train a Volunteer to Help You Post!

First things first – taking care of your organization’s social media is not a job for just any warm body. There are three qualities to look for in that person.

  1. They have to have a passion for your cause
  2. It’s important that they are not intimidated by social media 
  3. They are a person you like working with

Does anyone you know come to mind? Then, you might have found the right person to help you with social media.

“Help” is the key word there - you’re looking for help, not someone to do it all for you.

No one knows your organization better than you, and no one is more passionate about your organization than you are. You are the heart and soul of it. You can have someone help you with social media and help you come up with ideas, but it’s a good idea to stay involved in what is being posted, at least until your volunteer is fully trained.

Be sure to set expectations. Show examples of the kind of posts you want. Decide your “call to action.” Have your new social media helper listen to this podcast - it will help them understand your strategy, mission, and how to communicate that to others through social media. 

Keys to making things effective and efficient:

  1. Give your volunteer a clear picture of who your audience is by sharing your notes from the ideal customer quiz from Episode 7. Your helper needs to know who the post is being written for - that makes all the difference.
  2. Come up with a schedule. For example, tell them you want to have posts go out on Tuesdays and Thursdays.
  3. Practice in a Word document. On Monday, the volunteer can sit down and plan out what those two posts will be. By creating posts in Word, changes can be made and you can approve or edit them before they go out. Have your volunteer save the large sized photos/graphics for posts in a file for easy uploading to Facebook and Instagram.

Remember, you are making a difference in your community, don’t shortchange that! Don’t pass off your social media to someone who doesn’t care – social media matters. 

Your consistent presence and clear message are often times a first impression to your community.

This is YOUR MISSION. You have a passion for this, and Facebook and Instagram can expand your reach to more people. Use social media as a tool. Be bigger and better with the help of a volunteer!

Links mentioned in this episode:

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