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Have you ever heard that saying “Clear as mud?” You know, when you’re trying to explain something to someone, and you realize you’ve taken something that was simple and overcomplicated it?
Sometimes that’s what happens with Facebook and Instagram posts. You’re afraid you might only have this one chance to tell them about your nonprofit organization, so you tell them everything! But in this crazy, busy, distracting world we live in, it’s more important than ever to give people little bite sized pieces of information on Facebook and Instagram.
In today’s episode, we’re talking about how to create those little bite sized pieces of information. By keeping things crystal clear, your followers can understand what you’re saying to them and have a good feeling about your nonprofit organization. Then as they get to know, like and trust you, they will keep coming back for more.
This is a skill, and if you practice it, you’ll be amazed at the crowd you’ll begin to attract with your Facebook and Instagram posts. You have to remember two things about your people on social media:
Here are four easy, doable tips to help you create ULTRA CRYSTAL CLEAR messages:
So there you have it, four things you can do today to help your message be crystal clear. Focus on one topic per post, keep it simple, pretend like you’re new in town and give only the “need to know” info.
If you apply these four things to everything in your nonprofit – your website, your emails, your events, all your different kinds of advertising, your social media, you will be amazed at how much of an impact you can have. Your words will have more impact because you removed all the clutter!
Over time, your messages will bring new people to your nonprofit. Keep showing up with clear messages and consistently.
And always keep in mind WHY YOU ARE DOING THIS! It’s easy to get bogged down in the day to day stuff, but always remember your WHY. You are making a difference in the world. A big difference is the culmination of a lot of little steps.
So take that next little step today and make your message clear so your audience can understand you!
I’d love to be friends and learn about what kind of nonprofit organization you work with so I can give you a shout out and use examples that apply to your situation – so keep in touch on Facebook and Instagram, just search for me under Nonprofit Potential.
Links mentioned in this episode:
Episode 4: NonprofitPotential.com/4
Episode 7: NonprofitPotential.com/7