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Ok my friend, in today’s episode, we’re talking about 5 Things You NEED to Know About Email Newsletters! EMAIL newsletters grow your relationships with donors, supporters and the people your nonprofit organization serves in your community.
OK, you know, I LOVE a good metaphor… So, here’s another one for you.
Imagine that your donors and supporters are like plants growing in a garden. These plants get watered regularly with Facebook and Instagram.
If you add in sending out consistent EMAIL – it’s like giving these plants FERTILIZER! If you tend to these plants with water AND fertilizer – those babies are going to be in full bloom year-round!
Why? Because according to recent research, people prefer email for communicating with the brands they’re connected with – yes that includes your nonprofit organization.
If your nonprofit has multiple audiences you are talking to (donors, supporters, people you serve), you can use separate email lists to nurture your relationships with each group.
Here are the 5 Things You NEED to Know About Email Newsletters:
Earlier I mentioned having two email lists – one list for your donors and your supporters, and one for the people that you serve. Why two lists? Because you’re going to give these two groups of people two different things.
You’re going to give your donors and supporters the uplifting, positive feelings they get because they are helping the community or a cause. But again, keep it ONE TOPIC to an email.
For the people you serve, you’re giving them resources in your emails - small, digestible pieces of information that can help them with like a class or a freebie.
Serve your audiences through email. It’s all part of building that know, like and trust factor.
Try committing to sending out an email newsletter just once a month. If you LOVE writing emails and you thrive at it, you can work up to once a week, but again, the most important thing is that you are consistent. So, commit to a goal you can achieve.
And finally, always remember WHY YOU ARE DOING THIS! I know there is so much day to day stuff that can be overwhelming and distracting from your purpose and your mission, but always remember your WHY. What was it that first inspired you to get involved with your nonprofit organization? Take ownership of that! Keep that fire burning! You are making a difference in the world. A big difference is the culmination of a lot of little steps. So, take that next little step today, and get to work on your next email! You ARE MAKING A DIFFERENCE! What you’re doing MATTERS.
Remember to check out the free tools we have on NonprofitPotential.com like the easy-to-understand guide for how to make REALLY GOOD Facebook and Instagram posts.
Episode 7: NonprofitPotential.com/7
Email me your “how do I…” questions about Facebook or Instagram – I’d love to answer you on the podcast. nonprofitpotential.com/contact
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