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Episode 11:  How to Wrap Up Your Event

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In a special addition to last week’s episode about the Three Step Plan for Event Marketing (Episode 10) this week, we’re talking about what to do after your event and why it’s important to keep up the marketing with Facebook, Instagram and emails even after the big day has come and gone.

If you’re like me, your favorite part of the event is after it’s over… The stress of all the planning and making sure everything happens the way it’s supposed to is over.  You want to sit back and smile at all the things that went right and make note of things that didn’t go as you planned.  

But if you want to finish strong and take advantage of the opportunity you have to grow your next event; you can’t quit thinking about it just yet. You’ve got to bring it all full circle.

Posting on Facebook and Instagram after the party lets everyone remember how great it was and feel like they were part of something special. And everyone who WASN’T there sees what they missed out on. Create some of that FOMO – that fear of missing out – and make them want to attend your next event!

Posting about it on social media is also a great way to pour on the gratitude – something you can’t do enough of. And in this day and age, Facebook and Instagram have that INSTANT GRATIFICATION factor – people want to re-live what they experienced ASAP – so posting pictures and thank yous on social media within a day or two is a great way to cement people’s positive feelings about your event and make them want to be involved again next year.

Now, I think we can all agree that the day after an event are all about recovery. You’re exhausted. You’re worn out. You don’t want to do anything. So that’s why if you take these 3 steps before the big event, you can make your life a whoooole lot easier afterwards. If you do these three things to do before the event – if you don’t, you’ll wish you had! 

  1. Ask two volunteers to take pictures with their phones at the event – even if you have a professional photographer
  2. Draft a thank you email to your attendees before the event. (don’t send it until after the event) Leave space in the email to add one of those pictures your volunteers took from the event.
  3. Pour on the thank yous to any and every one that helped you in anyway.  Write a short thank you note, add a piece of chocolate and leave it on their desk. 
  4. Bonus! Don’t forget to add all the names of the attendees to your database for next year.

If you have any questions, I’d love to hear them so we can answer them in an upcoming episode, and you’ll be helping others who might have the same questions!  I absolutely LOVE hearing from you. Get in touch by going to and let me know what questions you have.

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I want to know what kind of nonprofit you’re working with! So, find me on Facebook and Instagram – and tell me what your nonprofit is so I can thank you for listening! Just search for NonprofitPotential on Facebook and Instagram. 

And hey, I just want to remind you, especially if you’re just starting out, YOU GOT THIS! You CAN DO THIS! And I’m going to be here to help you along the way with tangible, do-able, step-by-step tips to help your nonprofit reach more people in your area.

Links I mentioned in this episode:

Episode 10: Three Step Plan for Event Marketing


Constant Contact:

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