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Episode 10:  Three Step Plan for Event Marketing

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Have you ever tried to grow a lawn? No, not like paying someone to show up and throw sod down or put those perfectly pre-grown squares of grass across the ground… But have you actually spread out dirt yourself, and then tossed grass seed on the ground, raked it over, and prayed for it to start growing? 

That’s what I’ve been doing at my house – trying to grow grass. 

The other day, I was about to just quit. I had had enough. I was so tired of putting all this time and effort into trying to get something to grow that just wasn’t going to… and literally, as I was walking back to the house to turn the water back on, feeling hopeless and like I was pointlessly watering dirt, I looked down and saw… A BLADE OF GRASS. A single blade had popped up through the soil! 

Immediately, my motivation was RENEWED. Since then, I have continued watering, and now, I have THOUSANDS of blades of grass coming up from the ground!! It gives me hope that it might actually turn into a lawn one day!

I know this sounds cheesy, but I couldn’t help but feel like this was an analogy for SO MANY THINGS in our lives. Especially for getting the word out about your nonprofit. 

There might be times where you feel like you are just wasting your time. 

You feel discouraged and you just want to quit. 

It may seem like there is NO POINT in continuing on. 

I’m telling you – if you just keep showing up and clearly telling people what you do, it’s only a matter of time before you see growth.

In today’s episode, I’m sharing with you my three step plan for marketing your next event.

This is a short-term effort that can yield major growth for your organization especially in terms of support and donors - which is why it’s so important.

Facebook is an INCREDIBLE tool to use to market your event. It’s a great way to get the word out, build excitement, engage with your audience before the event, and build that know, like and trust factor that is so important in having a successful organization.

I know, there are some people who say, “people don’t use Facebook anymore,” but friend, the numbers don’t lie. One of the largest research studies to date on the status of the event industry showed that 52% of professional event planners said that Facebook is the most effective social media channel for event marketing.

Your Facebook event page will be the place people can turn to for event details like start time, where to sign up or buy tickets, information about the speaker or performers. Plus, if you keep updating your Facebook page, it will only help your credibility and grow your online presence. 

When your audience keeps seeing you active on Facebook, it helps them feel more confident about committing to going to your event.

Here is my THREE-STEP PLAN for getting started with marketing your event on Facebook

  1. Create the event on Facebook ASAP
  2. Plan Your Posts
  3. Boost your post

When you listen to Episode 10 today, you’ll hear tips and tricks about all three steps. 

You’ll find out what to include on the Facebook event page, how to come up with 15 – 18 ideas for posts that you can use over and over again, and when you should begin to market your event. 

Plus, we’ll talk about the very important topic of money and ideas for working within your budget – there are so many!

Remember, the grass I talked about? You keep showing up to listen to this podcast, you are working smart on your nonprofit – it’s going to grow. You’ve got this! Every time you feel overwhelmed by something, especially if it’s new, just remind yourself of WHY you are doing this! Because you want to reach the people you want to serve! Because you want to make a difference!

I know you might have questions, and I’d love to hear them so we can address them in future episodes! I absolutely LOVE hearing from you. Get in touch by going to and email me your questions.

Remember to subscribe to the Unlocking Your Nonprofit Potential Podcast so you don’t miss any episode. They will be chock full of handy tips and tricks to help you grow your nonprofit organization.

I just want to remind you one last time, especially if you’re just starting off, YOU CAN DO THIS! And I’m going to be here to help you along the way!

Check out pictures of that grass I was telling you about! :-)



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